Polaroid
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Famous Brands, Now Barely Breathing
I’ve previously written about the deathly ill POLAROID brand. In a compilation of the Twelve Most Tarnished Brands, Technologizer ranks it number 1: But if Polaroid can fall this far, no name is sacred. Apple and Google, take heed–and give thought to where you might wind up come 2060 or so if you aren’t careful. […] Continue reading
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Can POLAROID Still Survive?
I previously reminisced about the grand brand that used to be Polaroid. It’s still is an income-producing mark in at least China, India and Brazil. We know, because Polaroid Corp. brought an adversarial proceeding to avoid the transfer of the Polaroid marks to Ritchie Capital Management L.L.C. Thomas Petters had used the marks to secure […] Continue reading
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POLAROID
I’ve been driving past the former Polaroid building in Waltham, Massachusetts on my way to work. The building is empty, the windows taken out, and what caught my eye is that the POLAROID sign is down. The company moved its headquarters to Concord at the end of 2007. Polaroid had already sold its landmark Art […] Continue reading
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