Property, intangible

a blog about ownership of intellectual property rights and its licensing

Famous Brands, Now Barely Breathing

I’ve previously written about the deathly ill POLAROID brand. In a compilation of the Twelve Most Tarnished Brands, Technologizer ranks it number 1:

But if Polaroid can fall this far, no name is sacred. Apple and Google, take heed–and give thought to where you might wind up come 2060 or so if you aren’t careful.

The article is an interesting reminiscence on some great, almost late, technology brands.

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