• Posts Tagged ‘The Bon Marche’

    Secondary Source Marks and Abandonment

    by  • March 6, 2016 • trademark • 1 Comment

    UPDATE: The parties settled, divvying up the brands. I haven’t written about “zombie” or “heritage” marks in a long time. I last wrote in 2011, about a suit involving department store brands that Macy’s acquired and rebranded, abandoning the original names of Marshall Field’s, I. Magnin, Burdine’s, Kaufmann’s, Lazarus, Meir & Frank, Rich’s and...

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    Zombie Department Stores Rise (as ugly t-shirts)

    by  • December 17, 2011 • trademark

    There’s been a fair amount written about “heritage,” “dead” or “zombie” brands, including by me. These are brands that aren’t being used anymore by the original owner, but they still have resonance with consumers. A third party comes along specifically with the intent of exploiting the consumer recognition by creating a new offering around...

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