personal name
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That’s How You Write It
It’s always tricky to sell a business that uses your personal name. Probably a lot of the value of the acquisition is tied to the name — imagine selling Martha Stewart Living Omnipedia without getting full rights to the name “Martha Stewart.” But the person selling the name has made his or her living in… Continue reading
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Beware the “Own Name” Defense
Lawsuits in the United States over use of personal names come up occasionally. They happen when someone doing business under his or her own name sells off the rights, then try to compete in the original field using some form of the name (I think this is called “having one’s cake and eating it too”).… Continue reading
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The Difference Between a First Name and a Trademark
“Zoe” may indeed be used as a trademark by Renault, which means, according to the lawyer for two plaintiffs named Zoe Renault, that they will “now be subject to a lifetime of ribbing and that, as they grew older, would be prey to such quips as ‘Can I see your airbags?’ or ‘Can I shine… Continue reading
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