Property, intangible

a blog about ownership of intellectual property rights and its licensing

The Difference Between a First Name and a Trademark

“Zoe” may indeed be used as a trademark by Renault, which means, according to the lawyer for two plaintiffs named Zoe Renault, that they will “now be subject to a lifetime of ribbing and that, as they grew older, would be prey to such quips as ‘Can I see your airbags?’ or ‘Can I shine your bumper?’”  His novel trademark theory that “There’s a line between living things and inanimate objects and that line is defined by the first name” didn’t convince the judge.

Story here.

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