• Posts Tagged ‘naming’

    You Have to Use a Mark to Own It

    by  • January 26, 2022 • trademark • 0 Comments

    The main lesson here is be careful who you go into business with, or at least have an agreement that keeps them from backstabbing you. Defendant William Brady was the president of a company called Xponential, Inc. d/b/a EKR. EKR was a consulting firm that assisted startups with business strategy, marketing, creative services, and...

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