Macy’s
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Secondary Source Marks and Abandonment
UPDATE: The parties settled, divvying up the brands. I haven’t written about “zombie” or “heritage” marks in a long time. I last wrote in 2011, about a suit involving department store brands that Macy’s acquired and rebranded, abandoning the original names of Marshall Field’s, I. Magnin, Burdine’s, Kaufmann’s, Lazarus, Meir & Frank, Rich’s and Strawbridge’s.… Continue reading
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Zombie Department Stores Rise (as ugly t-shirts)
There’s been a fair amount written about “heritage,” “dead” or “zombie” brands, including by me. These are brands that aren’t being used anymore by the original owner, but they still have resonance with consumers. A third party comes along specifically with the intent of exploiting the consumer recognition by creating a new offering around the… Continue reading
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