Be Careful What You Wish For
by Pamela Chestek • March 18, 2012 • trademark
In the past I reported on a dispute between Pinnacle Pizza, franchisee, and Little Caesar Enterprises (LCE), franchisor of Little Caesars pizza shops. Pinnacle Pizza invented the tagline “Hot ‘N Ready” for a particular promotional program, which was then adopted by the franchise chain. Pinnacle Pizza sued LCE, claiming that it, not LCE, owned...
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