• Posts Tagged ‘co-branding’

    When the Law Fails

    by  • February 22, 2012 • trademark

    Sometimes I find great dissonance between the application of trademark law and the marketplace realities. The parties line all their legal ducks up in a nice straight row, but there’s just such an inconsistency between what the legal outcome is and what consumers’ understanding of the situation might be. E & J Gallo v....

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