Property, intangible

a blog about ownership of intellectual property rights and its licensing


Blue Emu

  • How to Steal a Trademark

    Progressive Emu, Inc. v. Nutrition & Fitness, Inc. is mostly a dispute about paying for emu oil, but there’s also a trademark claim involved. In 2000 Progressive Emu began developing an emu oil pain cream and added blue coloring to it, “thus birthed ‘Blue Emu.’” Nutrition & Fitness (NFI) was then “brought on board to […] Continue reading