Blue Emu
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How to Steal a Trademark
Progressive Emu, Inc. v. Nutrition & Fitness, Inc. is mostly a dispute about paying for emu oil, but there’s also a trademark claim involved. In 2000 Progressive Emu began developing an emu oil pain cream and added blue coloring to it, “thus birthed ‘Blue Emu.’” Nutrition & Fitness (NFI) was then “brought on board to… Continue reading
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