Property, intangible

a blog about ownership of intellectual property rights and its licensing

MGA Now Has Moxie

Never resisting the urge to be defiant, MGA Entertainment announced that it has a new line of dolls called “Moxie Girlz.”

mox⋅ie /ˈmɒksi
–noun Slang.
1. vigor; verve; pep.
2. courage and aggressiveness; nerve.
3. skill; know-how.

Provocative name for a provocative event. You be the judge whether they infringe the copyright in Bratz.

(Moxie Girlz)


© 2009 Pamela Chestek

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One response to “MGA Now Has Moxie”

  1. Its also the name of an awful (or delicious to some I suppose) cola drink.