Property, intangible

a blog about ownership of intellectual property rights and its licensing

EasyTrademark Licensing

The IPKat has brought our attention to a spat between Sir Stelios Haji-Ioannou, founder of easyJet, and that airline over its use of “easy” for more than just plain Jane “easyJet.” Seems Sir Stelios licenses the easyJet name to the airline through a licensing company called easyGroup IP Licensing, and finds that easyJet’s use of “easyJet[something]” for other services is interfering with the licensing of his other “easy” marks, like easyHotels and easyCruise. From my count, easyGroup has about 94 registrations on the UK register for “easy [something],” including various iterations for easyJet and my favorite, easyEverything for, well, a lot of things.

Share Button