• Posts Tagged ‘abandonment’

    Who Owns a Dead Mark? Ask River West Brands

    by  • July 26, 2008 • trademark

    We’ve all encountered clients who believe that when a mark is unregistered, or the registration lapses, the client can immediately start using the trademark and take advantage of its residual goodwill. Brand significance can live on for many years and a newcomer may see an opportunity to leverage the goodwill in an unused mark...

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